Colby has become a valued client, and for his Rent-to-Own business, he wanted a website that both stood out visually and delivered the functionality specific to his industry. A key feature was the Get Started form, which needed to offer customers two distinct paths: a full online application or a shorter version to be completed in-store. With multiple store locations, it was also essential to build a navigation system that made it easy for customers to find and connect with their nearest location.
Step 2
Design
Step 3
Development
Step 4
Delivery
While I wasn't the designer behind Bargain Center's original 2019 website, I led the charge on its 2024 refresh. The earlier version provided a solid starting point, but over time it became clear that Colby's vision had evolved-and the new design needed to reflect that. The refreshed site is cleaner, easier to navigate, and better aligned with the store's messaging. Product categories now feature larger, more inviting images, and the content has been refined to clearly highlight key features and benefits. I also restructured the way store locations are displayed, offering a more accurate and user-friendly way for customers to find the one closest to them.
The refreshed Bargain Center website was built on a flexible framework designed for scalability and ease of maintenance. I optimized the Get Started form to include conditional logic, allowing customers to seamlessly choose between the full or short application paths while ensuring submitted data routed correctly to the appropriate store location. To improve performance and user experience, I streamlined the site's structure, enhanced mobile responsiveness, and implemented schema markup for local SEO-helping each store location appear more prominently in search results. Additionally, I improved content management processes so Colby's team could update promotions, inventory, and store information more efficiently.
Since launch, Bargain Center's website has continued to perform well, requiring only minor maintenance and periodic content updates. We've added new promotional banners, updated store hours, and made refinements to the Get Started form based on customer feedback. Overall, the site remains stable, user-friendly, and aligned with Bargain Center's ongoing business goals.
Currently:
I continue to manage updates and provide ongoing support for Colby's website, ensuring content stays current and the site continues to run smoothly as his business and customer needs evolve.
I thrive on tackling exciting challenges and pushing the boundaries of design and development. With an insatiable appetite for learning, I'm always exploring new ways to innovate and deliver groundbreaking results. Whether it's redefining a company's online presence or crafting a bold new visual identity, I bring creativity, percision, and passion to every project.
If you're looking for someone who can transform ideas into exceptional realities and contribute meaningfully to your team, let's connect. Together, we can create something extraordinary.
