H&H Furniture was a rent-to-own retailer specializing in creative furniture solutions, from multi-layer bunk beds to Cordroy bean bags that convert into beds. The goal of the website was to reflect the playful, energetic personality of the business while clearly communicating product offerings and rental options. The project required balancing a bold, "in-your-face" aesthetic with functional design that guided customers to the information they needed.
Step 1
Discovery
Step 2
Design
Step 3
Development
Step 4
Delivery
The original website presented a challenge in aligning the client's vision with my own design standards. The first iteration required multiple revisions to meet H&H Furniture's expectations, particularly in delivering a highly promotional, bold aesthetic without sacrificing usability. In 2022, I led a full redesign that introduced a refreshed color palette to complement the new logo (green, red, and black) and incorporated iconography to make the site feel infographic-like and visually engaging. The playful logo mascot, the "potato guy," was integrated throughout the site and updated seasonally, giving the brand a fun, dynamic identity. The redesign successfully balanced the client's bold style with clear organization, improved visual hierarchy, and a user-friendly layout.
The development phase of the redesign was straightforward but required attention to detail and organization. I ensured that all elements were built using best practices, including semantic HTML, optimized assets, and responsive design across devices. Custom features included dynamic product sections, promotional highlights, and seasonal updates to the logo mascot. While technically manageable, the project was an exercise in translating a strong brand personality into a cohesive digital experience that maintained usability while embracing a bold, playful aesthetic.
H&H Furniture operated successfully online until going out of business in 2023, at which point the website was retired.
Currently:
I am adapting the 2022 H&H Furniture redesign into a "borax" template for future clients who want a bold, promotional design. By leveraging the refreshed color palette, iconography, and playful branding elements, the template is being refined into a versatile, high-impact framework for customers seeking a visually energetic site.
I thrive on tackling exciting challenges and pushing the boundaries of design and development. With an insatiable appetite for learning, I'm always exploring new ways to innovate and deliver groundbreaking results. Whether it's redefining a company's online presence or crafting a bold new visual identity, I bring creativity, percision, and passion to every project.
If you're looking for someone who can transform ideas into exceptional realities and contribute meaningfully to your team, let's connect. Together, we can create something extraordinary.
